In June 2025, The Photo Team partnered with TikTok to deliver the UK launch of Cakes, an innovative US brand in the female lifestyle sector. We provided photography, videography, and a 360 booth, creating professional content for influencers and social platforms. Our work supported the brand’s launch strategy and made the UK debut a social success.
About Cakes
Cakes is an American lifestyle brand, recently launched into the UK in partnership with TikTok. Their unique product line is designed for women, with heavy reliance on social media engagement and influencer partnerships to build awareness and momentum. The launch required an event that was visually striking and socially shareable, making professional content creation a critical success factor.
The Challenge
The UK launch of Cakes had to make a splash in a competitive, influencer driven market. The event’s attendees were top creators, and every detail, from images to video clips, would fuel social buzz. The challenge was two fold:
Capture professional, brand aligned content across photography, videography, and 360 booth.
Deliver polished, ready to publish assets within 24 hours so content could go live instantly on TikTok and other social channels.
Our Approach
Photography: Professional stills throughout the launch, branded backdrops, product displays, candid guest shots, and influencer interactions.
Videography: Dynamic event filming with a focus on brand storytelling, influencer engagement, and key launch moments.
360 Booth: Fully branded setup for guests to create shareable, professional-grade UGC, instantly boosting social media visibility.
Worked closely with TikTok and Cakes’ marketing team to align with their brand brief, ensuring content matched campaign aesthetics.
Delivered a polished showreel alongside next-day photography and booth assets, enabling immediate launch amplification.
Execution Highlights
Captured influencers arriving, engaging with the product, and creating content.
360 booth proved a huge hit, providing ready to share branded clips across social media.
Produced a cinematic highlight reel of the event, tailored for TikTok and Instagram audiences.
Delivered content by the next morning, ensuring the launch momentum carried through digital platforms immediately.
The Results
Successful UK launch with branded content pushed through TikTok and other social channels within 24 hours.
Influencers had professional-grade UGC from the 360 booth, amplifying brand exposure.
Cakes’ marketing team received a curated gallery and showreel that met their brief and strengthened campaign assets.
Collaboration with TikTok reinforced The Photo Team’s ability to deliver at global brand standards.
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